As part of our 2017 New Year's resolutions, we wanted to give everyone a bit more insight into life behind the scenes at Boy Story. It's a journey to bring the world Action Dolls, stories, and accessories. We want to share that journey with you. Our goal is to relate more and share more. If you're a parent, we want to share our parenting insights, joys, and woes with you. If you're an entrepreneur, we want to share our ups and downs with you, maybe imparting some knowledge that will help you along your way.
We're not sure how this will turn out, and we know it's always a little risky to open up a bit. But our lives are interesting and challenging (at least some of the time), and we want to share our experiences with you. We're not always perfect, but we're striving to make this world a better place. We present boy dolls to the market because they are needed. Right now, in the public eye and in most mainstream toy marketing, boys are discouraged from playing with dolls. We question why this is. We think there needs to be more dolls for boys, and there also needs to be more diversity in toys in general, giving boys and girls alike opportunity to play as they choose. We believe that gender bias and inequality unfortunately begins in childhood, reinforced by harmful stereotypes that have little or no basis in reality.
What's really amazing to us is that as we have engaged in more public discourse about dolls for boys, we have heard from hundreds of parents and grandparents who have shared their stories about how they prioritize letting their kids lead in play. We've heard stories from fathers who are proud that their parents let them play with dolls. We've heard stories from parents who searched high and low for cool boy dolls and have now found what they were searching for. We've heard stories about young boys who felt sad that they couldn't find a doll like them, only to light up when they learned that a whole company was devoted to making more dolls like them. It's refreshing and heart warming. Please keep sharing with us! We hope to share more with you. Stay tuned for more!