How we play can change the world.
Boy Story is excited to announce our partnership with the UN Women's HeForShe initiative. We have made an up-front donation and committed a percentage of sales to HeForShe. Boy Story is proud to support UN Women’s efforts to achieve a gender equal world.
Kids know and love diversity. When it comes to differences, kids really don’t care much. We all start out equal, but much of the toy world reinforces stereotypes that limit who we are and what we dare to be. We can change this and create a new normal for kids by embracing diversity and equality for all. Boy Story introduces boy Action Dolls to break down barriers in toys and create a better future for all through play.
HeForShe is a solidarity movement for gender equality created by UN Women, the United Nations entity for gender equality and the empowerment of women. The HeForShe movement provides a systematic approach and targeted platform on which men and boys can engage and become change agents towards the achievement of gender equality. Achieving gender equality in our lifetimes requires an innovative, inclusive approach that both recognizes men and boys as partners for women’s rights, and acknowledges the ways in which they also benefit from this equality. HeForShe invites men and boys to build on the work of the women’s movement as equal partners, crafting and implementing a shared vision of gender equality that will benefit all of humanity.
Boy Story's founder and former international lawyer, Kristen Johnson, believes this partnership will give Boy Story a chance to support one of the world’s most compelling causes and encourage gender equality in a fun and natural way. “I’ve been a huge fan of HeForShe’s solidarity movement since it emerged with Emma Watson’s moving speech a couple years ago. Then it dawned on me that Boy Story’s goal to break down barriers so kids can share the sandbox goes hand-in-hand with HeForShe’s mission,” said Johnson. “We’re both working tirelessly to forge real change for gender equality.”
Boy Story's Action Dolls give kids more choice in their play by reflecting the gender and racial diversity of the world we live in.
We invite you to join in HeForShe's efforts to raise gender equality awareness. Thank you for changing the world with us.
Boy Story is proud to support UN Women’s efforts to achieve a gender equal world. Proceeds support UN Women’s sustainable efforts to create a future where women and girls have equal access to social, economic, and political opportunities.