Six months after a successful Kickstarter, Boy Story has released its first 18” ball jointed boy dolls - known as “Action Dolls” - and the owners are doubling down to keep up with demand.
The first shipment of Action Dolls arrived last week and distribution has started. “We’ve had to do a rolling distribution due to our Kickstarter and preorder numbers,” Boy Story co-founder, Kristen Jarvis Johnson, commented. “I always knew there was a gap in the market, but it’s incredibly validating to see the outpouring of support.” Due to the demand, and attention from an alliance with UN Women’s HeForShe movement, Boy Story has already increased its inventory orders and is working round-the-clock to bring the company to life.
Boy Story’s first Action Dolls, Mason and Billy, have hit the shelves. MSRP $99.
The dolls’ reception shows that the toy industry is changing. And Boy Story’s owners believe these changes are for the better. “We’re seeing even mega brands shifting their messaging towards play and diversity over hyper-gendered products,” said Boy Story co-founder Katie Jarvis. “That’s good news for us. It’s market validation that parents want their kids to have more choice in their play. It’s market validation for our boy dolls.”
And let’s face it, the dolls are pretty amazing! Check out Boy Story’s own Katie unboxing the first two dolls, Billy and Mason, here:
The Action Dolls represent progress in both gender equality and diversity, with Billy being one of the few African American dolls on the market and Mason having Hispanic roots. “Let’s face it, the doll aisles are abhorrent. Dolls should represent children and all their diversity, not just a select few,” said Jarvis Johnson.
For many toy and boutique children’s stores, this is the first time that a boy has joined the ranks of 18” dolls. “It’s about time that all our kids are encouraged to play with dolls. When I found out about Boy Story, I couldn’t wait to offer something that’s unique, but really should have been on the shelves a long time ago,” said Green Mommy Store’s Shannon Green.
Adding choice and diversity to the toy aisles for all kids.
Teen Vogue, Circa, and Slate reported on Boy Story last month as a sure sign of crumbling stereotypes. “Boy Story is definitely doing its part in smashing these wild stereotypes by showing boys are interested in dolls too. As the company grows, Slate reports we can look forward to even more doll options. That sounds great to us,” said Teen Vogue. Slate noted the Action Dolls to much-needed counterparts to American Girl dolls.
The company will keep racing the race to develop and release more styles of dolls, as well as an accessory line. “Overwhelmed would be one way to put it,” said Jarvis, “but I’m also overwhelmed with joy.”
About Boy Story
Boy Story LLC is a Kickstarter-seeded toy company launched in 2016 by sisters Kristen Jarvis Johnson, an international lawyer and mom of two boys, and Katie Jarvis, a designer who loves bringing happiness and laughter to all kids. Boy Story’s mission is to give kids more choice in play and make the world of toys as diverse as the world we live in. Learn more about Boy Story at www.boystory.com and follow them on Facebook, Instagram, and Twitter.