Here at Boy Story we have two big goals:
1. Play! And play some more. And have fun while you're at it!
Our Action Dolls and stories dish up a whole lot of fun for kids - after all, that's what toys are all about. At their core, Action Dolls promote imaginative and pretend roleplay. Boys and girls alike love Action Dolls - they fill a gap the toy market has left sparsely stocked for too many generations. The dolls are durable and able to join in countless adventures. From riding in bike baskets, to reading books in forts, to camping under the stars - these Action Dolls are meant to be life’s companions.
2. Break down stereotypes!
Boy Story's Action Dolls also bring change to the toy market by breaking down stereotypes and adding diversity. They give kids more choice in their play. Kids deserve to have toys as diverse as the world they live in. Our approach to Action Dolls has been to promote gender equality through our product and our message.
As part of our work to break down stereotypes, we launched an Equality Campaign, which features photos of kids just being kids - having good old-fashioned unrestricted fun with no stereotypes to hold them back. Our positive messaging encourages all kids to interact on a human level and develop those vital relationship and nurturing skills that dolls so importantly teach.
Our Equality Campaign photos are released periodically on our website and social media. We encourage you to share these images with your friends all over the world!
If you have any great images of kids playing with our Action Dolls or powerful quotes you'd like to see featured in our Equality Campaign, please contact us - we'd love to hear from you.