Boy Story is a Kickstarter-backed company that introduces cool 18” Action Dolls for boys and girls alike. Our Action Dolls are 18” plush and vinyl dolls with ball joints for extra poseability. We also have an expanding line of adventure stories and accessories to accompany our dolls. We help give kids more choice in play and make the world of toys as diverse as the world we live in.
Launched in 2016, Boy Story is the result of lots of playing, big dreaming, and a bit of frustration. We make dolls for boys. And dolls for girls. We make boy dolls to expand the market for all kids!
We are sisters, and joined forces to start the company earlier this year. Katie is the creative genius behind everything, with design background and a passion for all things beautiful and fun. She quit her job last spring and is dedicated full time to making Boy Story the absolute best. Kristen is the mom of two young boys and knows what it means to have a few quality special toys rather than boxes full of unused toys. Together we want to bring the world diverse toys, built to last and blast through modern-day stereotypes.
While pregnant with her second son, Kristen set off shopping to buy a doll for her older son--to help introduce the new baby and all that. She wanted a boy doll that was same-age, cool, and could withstand some serious play. Weeks on the hunt for an ideal toy, nothing turned up. There were baby dolls. There were cheap, plastic dolls. There were lots and lots of girly cute dolls. There were plush dolls. But there just didn't seem to be any quality dolls for boys. We tried and kept turning up empty handed. Nothing hit the mark. And we were not alone. Moms, kids, friends, and families everywhere are clamoring for a boy doll. The mega-toy industry seems glued to its position that dolls must be super feminine and appeal to one market only. Enough already! So after brainstorming, lots and lots of napkin doodles, and market research, we dreamed up our Action Dolls. Boy Story was born!
The world needs Action Dolls:
Pretend play is an essential part of childhood. Kids go exploring in their backyards, lay in the grass and stare at shapes in the clouds, skip down sidewalks. Maybe a wooden plane will thrill all afternoon as it flies through adventures. Perhaps a pillow fort. A few friends, some fresh lemonade, and big minds are all it takes to turn a lazy afternoon into a great day. Our focus is to create a toy that lets the imagination run wild. Action Dolls are designed to join in the fun. They foster emotional intelligence, companionship, communication, and empathy. These are traits for every child, and they learn them best through play.
Our target market:
Action Dolls are made for all kids aged 3-8. Both boys and girls love them.
Boys love our Action Dolls because they finally have a cool, relatable toy that looks similar to them to take on all kinds of wild adventures. Boys love them because they celebrate boyhood and enable them to play with a human like companion toy without feeling like they are playing with something that is not meant for them because of the pink/frilly marketing that goes along with them. Boys love them because they finally have a tool that encourages them to embrace and grow their natural desire to be nurturers.
Girls love them for many of the same reasons. We often hear that girls are looking for boy dolls to expand their collections of girl dolls. Now they have some options!
At the end of the day, these boy dolls balance out the market. They can also withstand some serious playtime... go ahead take them on all your adventures!
Dads, moms, uncles, aunts, grandparents, and friends will give these dolls for birthdays, Christmas, and "just because." Who knows, they may even collect the dolls for themselves!
A little THANK YOU...from our inspiration to yours: